Beto Marcelino is the founder of iCities, a prominent hub for smart cities initiatives in Brazil. An agronomist with an MBA in Business Administration focusing on Marketing from FAE, Beto has dedicated his career to advancing urban innovation. Through iCities, he organizes the Smart City Expo Curitiba, the Brazilian edition of the world’s largest smart cities event. Under his leadership, iCities has launched several initiatives, including the iCities Academy, which provides professional training in smart cities concepts and technologies. Beto’s work focuses on leveraging technology to improve urban life, emphasizing sustainability and mobility solutions