Mark Lyra’s professional journey spans continents and industries. He started his career at AT&T in Hong Kong, where he played a key role in shaping the company’s Internet strategy. Mark then led the expansion of VoIP services in the U.S. before moving to New York City to work with Razorfish on strategy consulting across various sectors. After completing an MBA at HEC Paris, he took on a major restructuring project at Nissan Motors in Europe. In 2008, Mark joined Cosan S.A. as the Commercial Director for BioEthanol and went on to found Cosan Biomassa. His efforts were recognized when Sumitomo Corporation acquired a stake in the venture, leading Mark to his current role in New York, where he promotes sustainable energy solutions on a global scale