Marcus Vinicius Fonseca is a Professor at COPPE/UFRJ in the Production Engineering Program and deeply involved in the LabrInTOS laboratory at UFRJ. An accomplished chemical engineer and entrepreneur, he has nurtured a robust culture of innovation through his experiences at UFRJ and USP. Marcus has earned several awards for his work in industrial waste management and has developed significant innovations like the IPinovação index, which assesses technological development service providers for PETROBRAS. He is also the founder of Knowledge Direction do Brasil Ltda. and NEXTONE Serviços Empresariais Ltda.